Social media
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YouTube Announces Activations for Pride Month
YouTube has announced a range of activations for Pride Month, which will see the platform showcase and celebrate some of the most influential creators within the broader LGBTQ+ community. First off, YouTube will be showcasing LGBTQ+ creators on the YouTube’s spotlight channel, including gamer heyKipp, beauty creator GlamFam Hair & Beauty, and vlogger Delaney Walsh. YouTube says that it will be…
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Instagram Clarifies Advice on Single Word CTAs and Longer Reels
Hey, remember how Instagram sparked a wave of concern among creators last week when it published a video which explained that asking your audience to comment on a post with a single word could impact your post reach? Well, Instagram’s now sought to add some additional qualifications to its advice, to ensure that people understand exactly what those impacts might…
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Instagram Tests Text Overlays and Image Formatting Within Carousel Posts
Instagram’s trying out some new elements for Carousel posts, with creators now able to add text overlays on individual images in a carousel, and re-format images in the display. First off, on text overlays. Some IG users are now able to add text to images within a carousel. As you can see in this example, posted by Candidas and Nas…
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TikTok Shares Key Tips for Fashion Marketers
Fashion is a valuable marketing segment for TikTok, and this week, TikTok has published a new guide on how fashion marketers can tap into the reach and resonance of the app to maximize their campaigns, and connect with prospective shoppers. Which is the second fashion-related guide that TikTok has published in the last year, with TikTok releasing a longer guide…
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Snapchat Shares Insights into the Environmental Benefits of AR
Can augmented reality (A.R.) experiences positively impact the environment, and provide significant sustainability benefit? It’s an angle that you may not have considered, but advancing A.R. experiences do indeed hold the potential to drive positive environmental benefits, which can also enhance adoption and experience among consumers. That’s the finding of Snapchat’s latest survey report, conducted in partnership with Alter Agents,…
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YouTube Adds More AI Assistance Tools for Creators
YouTube’s looking to provide more inspiration for content creators, with its revamped “Inspiration” tab in YouTube Studio analytics now able to give you A.I. recommendations for new video ideas. As you can see in this overview, YouTube has renamed its “Research” tab to “Inspiration,” with the updated display now including listings of search trends and “Breakout” video clips. As explained…
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YouTube Launches Live Test of ‘Dream Screen’ AI Background Generator
After first announcing its coming “Dream Screen” A.I. generation option last September, YouTube has now launched a live test of the feature with selected users. Dream Screen enables you to generate background videos or images for your short clips, based on text prompts. bring your wildest ideas to life with Dream Screen ???? if you can imagine it, you can…
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TikTok Shares New Marketing Fundamentals Overview [Infographic]
Looking to get started with TikTok marketing? I mean, you probably wanna’ be quick, considering that TikTok may well be gone from the U.S. by early next year. If you do want to try it out, and see whether TikTok can drive more interest for your brand, TikTok’s marketing team has put together a new starter pack for setting up…
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TikTok Implements Protection Measures Ahead of UK Election
With the U.K. General Election date now official, TikTok has announced a new, dedicated in-app General Election centre, where it will provide reliable and authoritative information for users ahead of the poll. As with other elections, TikTok is looking to dispel misinformation and manipulation efforts by providing official information via its dedicated in-app resource. As explained by TikTok: “We’ve partnered…
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Australia’s eSafety Commission Drops Its Case Against X
In what X is proclaiming as “an important moment for free speech,” Australia’s eSafety Commissioner has announced that she is abandoning a removal notice put to X regarding footage of a stabbing in a Sydney church. Back in April, a Sydney church leader was stabbed in what authorities later deemed to be a terrorist act. As such, Australia’s eSafety Commissioner…
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