Social media
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Meta Offers Money Back Guarantee for Verified Subscribers
Oh man, I would love to see the take up numbers for Meta’s “Meta Verified” subscription offering. Meta hasn’t shared any specifics on how Meta Verified is going, which enables users to purchase themselves a blue checkmark, along with enhanced account support, and other features, for $14.99 per month. But it is making a bigger push on its subscription offerings,…
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Instagram’s Testing New Video Ads That Stop You From Scrolling Further
Unskippable video ads in your main Instagram feed? How would that work? According to various reports, Instagram is currently testing out a new video ad format that does indeed stop users from scrolling in the main feed of the app until they’ve viewed a video ad. As you can see in this example, shared by photographer Dan Levy, Instagram’s new…
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Instagram Says Using Certain CTAs Can Impact Post Reach
There’s certainly been some mixed messaging from Instagram’s comms team of late. Exhibit A: Remember this gem of advice from a few months back: As you might expect, this didn’t go down super well with IG creators, and Instagram deleted the post within 24 hours. But it’s still publishing seemingly contradictory or controversial advice from its official accounts, which is…
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Facebook Announces Renewed Focus on Young Users
Given that Facebook seems to have lost a lot of its youth appeal, with teens preferring Instagram, TikTok, and Snapchat instead, this seems like an odd focus for the app moving forward: “As we think about the next 20 years, we’re focused on two big things: building the next generation of social media for young adults and leaning into new…
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Instagram Implements More Protection Measures for Teens
Instagram has announced two new updates to help protect younger users in the app, including an expansion of its “Limits” feature, which was originally only available to creator accounts, and new ways to restrict who can engage with your posts. First off, on the expansion of Limits, which Instagram originally rolled out to celebrity users in 2021. The initial aim…
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Instagram Rolls Out New Notes Features, Including Likes
You may not use them, or understand why others would. But Instagram says that a heap of people, young people in particular, now use its in-stream Notes feature, which provides another way to spark conversations, in various areas of the app. Which is why IG continues to add more Notes elements, and today, Instagram has announced a new series of…
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LinkedIn Updates Link Previews in Organic Posts With Smaller Images
If you’ve posted any links on LinkedIn recently, you may have noticed that your link preview image is a lot smaller than it once was in stream. But not for all posts in your feed, some posts still seem to have the full-width preview image, right? So what gives? Well, this is actually part of a change that LinkedIn announced…
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Threads’ TweetDeck-Like Desktop Display Is Coming to All Users
After testing out its new Tweetdeck-style UI for Threads on desktop over the past few weeks, Meta has now announced that it’s rolling out the new threads.net on desktop globally, providing more customization and monitoring options for Threads users. As you can see in this preview image, posted by Instagram chief Adam Mosseri, the new Threads desktop UI enables you to…
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TikTok Publishes New Guide to Its Ad Manager Platform
TikTok has published a new guide to its Ad Manager platform, which provides an essential overview of all aspects of creating and launching an effective TikTok ad campaign. And it could be a key resource for your planning. I mean, for now at least, as TikTok may or may not be gone in some regions next year. But till then,…
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TikTok’s Testing DM Streaks to Prompt More Engagement
TikTok’s looking to build more even compulsion into the app, this time via DM streaks, which are activated when users maintain daily messaging interaction. As you can see in this image, posted by app researcher Radu Oncescu, TikTok’s now alerting some users that they’ve activated a DM streak in the app, which also sees a fire emoji and a streak…
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