Social media
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Snapchat Announces Activations for Festival Season
Snapchat’s looking to help its users get into the festival season spirit, with a range of themed Lenses and content challenges aligned with Summer celebrations. First off, Snapchat will be hosting exclusive content from Coachella, with a curated Discover element that will highlight video updates from various creators at the event. As explained by Snap: “The Coachella Story will feature…
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xAI Previews Coming Image Queries in Its Grok Chatbot
xAI, the AI arm of X Corp, has previewed the next stage of its Grok AI model, with the upcoming Grok 1.5 able to incorporate multimodal inputs within its queries. That means that you’ll soon be able to pose questions like this: I mean, given Tesla’s access to vehicle inputs, you’d expect that xAI would have a big advantage on…
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Meta Expands its Tests of Generative AI Features as it Looks to Play a Bigger Role in the Space
While more and more generative AI features are being added to social media apps every other week, I’m still yet to see a killer use case for AI in a social context. Sure, AI tools can help you create unreal images of yourself, or of totally imagined scenes, and that’s interesting as a novelty. But beyond that, is there really…
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xAI Previews Coming Image Queries in its Grok Chatbot
xAI, the AI arm of X Corp, has previewed the next stage of its Grok AI model, with the upcoming Grok 1.5 able to incorporate multimodal inputs within its queries. That means that you’ll soon be able to pose questions like this: I mean, given Tesla’s access to vehicle inputs, you’d expect that xAI would have a big advantage on…
Read More » -
Snapchat Announces New Activations for Festival Season
Snapchat’s looking to help its users get into the festival season spirit, with a range of themed Lenses and content challenges aligned with Summer celebrations. First off, Snapchat will be hosting exclusive content from Coachella, with a curated Discover element that will highlight video updates from various creators at the event. As explained by Snap: “The Coachella Story will feature…
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X Offers New Incentives to Get Brands to Sign Up to X Verified for Organizations
Not sure that this is a great sign for the viability of X’s subscription revenue plan. This week, X (formerly Twitter) launched a new offer for brands that are willing to pay to get a gold checkmark in the app, with equal ad credits to be added to accounts that sign up to the program. As you can see here,…
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Meta Tests DMs on Threads via Instagram Inbox
Good news: You’ll soon be able to send DMs on Threads. Bad news: They won’t be via a dedicated Threads inbox. This week, Meta launched a new live test of DMs on Threads, with some users seeing a new “Message” CTA button on Threads profiles. As you can see in this example, shared by Chris Messina, the new Threads DM…
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Instagram Confirms Profile Notes Are Coming to All Users
Instagram has confirmed that it will soon display Notes on user profiles, providing another way to use its conversation-prompting Notes option to spark more engagement. As you can see in this example, Instagram’s profile Notes will provide another means to let people know what you’re up to, or what you’re thinking, while connections will also be able to leave Notes…
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Instagram Launches Process To Protect Teens From Sextortion Scams
Instagram’s rolling out some additional protection measures to combat sextortion scams in the app, while also providing more informational notes to help teens understand the implications of intimate sharing online. First off, Instagram’s launching a new process that will blur DMs which are likely to contain nude images, as detected by its systems. As you can see in this example,…
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Snapchat’s Set To Announce New Ad Options at IAB Newfronts Event
Snapchat has officially announced its upcoming IAB Newfronts presentation, in which it will share its latest ad projects and offerings designed to help brands make the most of the app. As per Snapchat: “On May 1st, Snap will take the stage at the 2024 IAB NewFronts in New York City for an in-person and live streamed event. We’re bringing “More…
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