Social media
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LinkedIn Adds New Shortcut to Find Collaborative Articles You Can Contribute To
With its AI-powered “Collaborative Articles” seeing an increase in weekly readership of over 270% since September, it makes sense that LinkedIn is now exploring new ways to encourage more engagement with the format, in order to get more users both contributing to and reading these posts. LinkedIn’s latest update on this front is a new “Contribute Expertise” shortcut within its…
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X Continues to Amplify Misinformation as We Head Towards the US Election
Honestly, I’m not sure what else Elon Musk needs to do to demonstrate his narcissistic lack of empathy, and clear personal bias over established facts, before people will stop listening to his erratic and grudge-motivated claims. This week, Elon directly stated that he doesn’t fact-check what he posts on X, nor does he go to any effort to validate the…
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Snapchat Announces Ad Analytics Partnerships To Improve Campaign Insight
As part of its continued work to get its ad business back on track, Snapchat has today announced a range of new partnerships with third party data tools and ad platforms, in order to help ad partners make the most of their Snapchat campaigns. First off, Snap has announced a new partnership with Snowflake, which will see Snap serve as…
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LinkedIn Announces Verification for Recruiters To Help Address Scam Pitches
LinkedIn has announced a new verification badge for recruiters in the app, which will help to address the raft of recruitment scams and spammy outreach. As you can see in these examples, recruiters will now be able to confirm their identity in order to get a new in-stream badge that confirms they are who they say. Recruiters will be able…
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Snapchat Debuts New AR Ring Try-On Experience for Cartier Campaign
Snapchat’s got a new kind of AR Try On experience, with the latest campaign from Cartier being used to showcase Snap’s new ring try on, enabling users to see how the latest Cartier “Trinity” ring looks on their own finger. As you can see in this example, Snap’s Ring Try on will enable you to see how a ring looks…
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TikTok Shares New Research on the Benefits of Creating Ads in Multiple Languages
Given the projected rise in the Hispanic population in the U.S., it’s worth considering the language that you use in your ads, and whether you’re missing out on opportunities by failing to display your messages in multiple languages. That’s the key message of TikTok’s latest research report, conducted in partnership with NRG, which looked at how TikTok users respond to…
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Meta Launches New Info Hub to Ensure Developers Operate Within its Rules
Meta’s looking to ensure that developers stay within the rules when using its API, with the introduction of a new hub that provides overviews of its rules and regulations designed to ensure responsible app development. Meta’s “Responsible Platform Initiatives” hub includes a range of explainers and guides to assist in safe and compliant development. As explained by Meta: “Meta’s responsible…
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Meta Announces Updates for Messenger, Including Group Albums and HD Photos
Meta’s announced some new updates for Messenger, including shared albums, so you can collaborate with group chat members on visual collections, the return of QR codes to connect (once again), and HD photos in-stream. First off, on shared albums, which, as it sounds, enables you to create group photo collections in a Messenger chat. As you can see in this…
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YouTube Adds Shopping Display Tools and Affiliate Partnership Opportunities
YouTube has announced some new in-stream shopping tools, as it works to drive more product discovery and purchase activity in the app. Because if it can get more people shopping from video clips, that will present significant new revenue opportunities, while also providing YouTube creators with expanded monetization potential by leaning into this shift. First off, YouTube’s adding Shopping Collections,…
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TikTok Publishes New Guide on How To Maximize Its Promote Ad Option
TikTok has published a new guide book on how to make best use of its “Promote” quick advertising option, which enables you to amplify your content by giving it a paid boost to reach a broader audience. So it’s essentially TikTok’s version of Meta’s Boost option, a simplified promotional opportunity, which can be enacted on any of your posts. The…
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