Social media
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LinkedIn Highlights the Potential of Video Ads for B2B Brands [Infographic]
LinkedIn’s looking to make a bigger push on video content, via expanded video ad options, and a new, dedicated video feed, that’s currently in testing with some users. Video has long been one of the top-performing content formats in the app, but LinkedIn hasn’t necessarily made video discovery easy, especially for live events, which are regularly being held in the…
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X Is Still Working Through Its Re-Branding Efforts
Time to check in on the rebrand at X (formerly Twitter), and how X’s slimmed down engineering team is going about updating all of the many bird-related references in the app. Yeah, it’s seemingly not going great. According to a report from Mashable, X’s most recent step on this front has been to set up an automatic replacement variable on…
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YouTube Adds New Shopping Display Tools and Affiliate Partnership Opportunities
YouTube has announced some new in-stream shopping tools, as it works to drive more product discovery and purchase activity in the app. Because if it can get more people shopping from video clips, that will present significant new revenue opportunities, while also providing YouTube creators with expanded monetization potential by leaning into this shift. First off, YouTube’s adding “Shopping Collections”,…
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TikTok Publishes New Guide on How to Maximize its ‘Promote’ Ad Option
TikTok has published a new guide book on how to make best use of its “Promote” quick advertising option, which enables you to amplify your content by giving it a paid boost to reach a broader audience. So it’s essentially TikTok’s version of Meta’s “Boost” option, a simplified promotional opportunity, which can be enacted on any of your posts. The…
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X is Still Working Through its Re-Branding Efforts
Time to check in on the rebrand at X (formerly Twitter), and how X’s slimmed down engineering team is going about updating all of the many bird-related references in the app. Yeah, it’s seemingly not going great. According to a report from Mashable, X’s most recent step on this front has been to set up an automatic replacement variable on…
Read More » -
X is Still Working Through its Re-Branding Efforts
Time to check in on the rebrand at X (formerly Twitter), and how X’s slimmed down engineering team is going about updating all of the many bird-related references in the app. Yeah, it’s seemingly not going great. According to a report from Mashable, X’s most recent step on this front has been to set up an automatic replacement variable on…
Read More » -
LinkedIn Highlights the Potential of Video Ads for B2B Brands [Infographic]
LinkedIn’s looking to make a bigger push on video content, via expanded video ad options, and a new, dedicated video feed, that’s currently in testing with some users. Video has long been one of the top-performing content formats in the app, but LinkedIn hasn’t necessarily made video discovery easy, especially for live events, which are regularly being held in the…
Read More » -
LinkedIn Announces Verification for Recruiters to Help Address Scam Pitches
LinkedIn has announced a new verification badge for recruiters in the app, which will help to address the raft of recruitment scams and spammy outreach. As you can see in these examples, recruiters will now be able to confirm their identity in order to get a new in-stream badge that confirms they are who they say. Recruiters will be able…
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Meta Announces Updates for Messenger, Including Group Albums and HD Photos
Meta’s announced some new updates for Messenger, including shared albums, so you can collaborate with group chat members on visual collections, the return of QR codes to connect (once again), and HD photos in-stream. First off, on shared albums, which, as it sounds, enables you to create group photo collections in a Messenger chat. As you can see in this…
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Snapchat Announces New Ad Analytics Partnerships to Help Improve Campaign Insight
As part of its continued work to get its ad business back on track, Snapchat has today announced a range of new partnerships with third party data tools and ad platforms, in order to help ad partners make the most of their Snapchat campaigns. First off, Snap has announced a new partnership with Snowflake, which will see Snap serve as…
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