Social media
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Threads Tests New Trending Topic Highlights to Focus on Live Events
Could this be a positive sign for the future of Threads engagement? Today, during the solar eclipse, Threads added this notifier to its new “Trending Topics” page: Which is a good way to encourage real-time engagement, and get more people sharing their thoughts on a topical event. But it is interesting that Threads has only chosen to highlight this event…
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Hootsuite Announces Acquisition of Social Listening Provider Talkwalker
Two of the best-known names in the social media industry are joining forces, with Hootsuite announcing that it’s acquiring social listening platform Talkwalker for an undisclosed sum. The merger will give Hootsuite’s 200,000 users access advanced data analytics, enabling them to set up keyword alerts to monitor social mentions, beyond the current tools within the Hootsuite dashboard. As explained by Hootsuite:…
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X Enables Passkey Access for All iOS Users Globally
After enabling Passkey access for U.S.-based users on iOS back in January, X (formerly Twitter) has now announced that all iOS users globally can switch on Passkey login. Passkeys enable fingerprint and face ID login, and utilize cryptographic data transfer to facilitate access. That means that your actual login info remains on your device, providing a more secure process for…
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Meta Files Motion to Dismiss FTC Antitrust Lawsuit
Meta’s moved to dismiss a pending lawsuit from the F.T.C., which was originally filed in 2020, and seeks to force Meta to divest both WhatsApp and Instagram, under the premise that both were acquired to eliminate competition in the market, in violation of antitrust laws. The F.T.C.’s original suit claimed that Meta “engaged in a systematic strategy to eliminate threats…
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Meta Updates AI Labeling Policy To Expose Generated Content in Its Apps
Meta’s updating its AI content labels to ensure that a broader range of synthetic content is being tagged, in response to a growing flood of generative AI posts in the app. Over the past few months, more and more AI engagement bait has been showing up on Facebook, and has also been generating a heap of engagement. Like, even the…
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X Faces a Ban in Brazil as Elon Defies Government Order To Censor Users
It seems like X (formerly Twitter) could be facing a ban in Brazil, after Elon Musk’s latest decision to defy a court order to block “certain popular accounts in Brazil” On Saturday, X shared this overview of the situation, and the actions that it was being essentially forced to take as a result: X Corp. has been forced by court…
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TikTok’s Photo App Moves a Step Closer to Reality
It looks like TikTok may be close to launching its new dedicated photo app, which has been in the works for a while, and may now have a new, official name. As you can see in this example, posted by @cmcalgary, some users are now being informed that their still image uploads on TikTok will soon be viewable on “TikTok…
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Microsoft Reports Increase in China-Based Influence Activity, Which May Not Bode Well for TikTok
Look, I know that many people are wedded to TikTok, both personally and professionally, and that the debate around whether it should be banned in the U.S. is often an emotional one, as opposed to straight logic-based. But based on the broader evidence that we have around Chinese-based influence operations, there does seem to be some cause to at least…
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Microsoft Reports Increase in China-Based Influence Activity, Which May Not Bode Well for TikTok
Look, I know that many people are wedded to TikTok, both personally and professionally, and that the debate around whether it should be banned in the U.S. is often an emotional one, as opposed to straight logic-based. But based on the broader evidence that we have around Chinese-based influence operations, there does seem to be some cause to at least…
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X’s Bot Purge Sees Big Accounts Lose Thousands of Followers
So who were the big losers in X’s latest bot purge? Yesterday, X (formerly Twitter) announced a “significant initiative” to combat bots and spam accounts in the app: Today, we’re kicking off a significant, proactive initiative to eliminate accounts that violate our Rules against platform manipulation and spam. While we aim for accuracy in the accounts we remove, we’re casting…
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