Social media
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12 Important Metrics to Measure in Google Analytics 4 [Infographic]
Are you struggling to get to grips with the new Google Analytics 4 platform? Want to learn the important metrics you should be tracking to understand how your website is used? The team from SEMrush share their recommendations in this infographic. Here’s what makes their list: Users Sessions New users Average engagement time Bounce rate Session conversion rate Entrances Exits Views…
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X Removes Pronoun Display Options on User Profiles
It seems that Elon Musk’s X (formerly Twitter) is taking the final steps to remove its previously added pronoun functionality on profiles entirely. Back in 2021, Twitter unveiled a new plan to enable users to include their preferred pronouns on their profiles, as part of a broader industry shift to facilitate greater representation in social apps. Twitter had been a…
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Snapchat Adds Generative AI Lenses, Longer Video Uploads and More
Snapchat is rolling out a range of new creative and collaborative options to provide more ways to connect in the app. And while none of them are revolutionary shifts in Snap engagement, as such, there are some interesting tools to consider for your future in-app updates. First off, Snap’s rolling out new AI powered Lenses, which will provide more capacity…
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Meta Says End-To-End Encryption Will Be the Default in Messenger in the Coming Months
Meta has provided an update on its progress in rolling out end-to-end encryption by default on Messenger, which it’s been implementing over the past few months. Well, really, Meta’s been working towards making E2E encryption the standard across all of its messaging apps since 2019, as part of a broader plan to integrate its various messaging platforms into one unified…
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Reddit Rolls Out Ad Creation Updates, Including Generative AI Copy Suggestions
Reddit’s rolling out some new ad creation updates, including AI generated headline suggestions, custom asset cropping, improved bid management options, and more. First off, like all digital ad platforms, Reddit’s looking to integrate generative AI, with a new option that will enable you to generate ad creative options in-stream. As you can see in this example, with “Smart Headlines”, Reddit’s…
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X Adds Adult Content Setting for Communities
As much as this may sound like a controversial shift towards less-than-savory adult content on X (formerly Twitter), it seems that the story is less salacious than it may have initially appeared. Earlier today, Bloomberg reported that X is rolling out a new feature that will enable users to create communities around adult content, by adding an “Adult Content” qualifier…
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Instagram Tests Blend Feed for Private Content Sharing
Instagram continues to test out more private engagement options, this time via a new option called “Blend”, which is essentially a combined Reels feed, based on the Reels that you’ve shared with a friend. As you can see in this example, shared by app researcher Alessandro Paluzzi, your combined “Blend” stream, with a friend/connection, will showcase: “Reels recommendations based on…
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Snapchat Adds New Generative AI Lenses, Longer Video Uploads and More
Snapchat is rolling out a range of new creative and collaborative options to provide more ways to connect in the app. And while none of them are revolutionary shifts in Snap engagement, as such, there are some interesting tools to consider for your future in-app updates. First off, Snap’s rolling out new AI powered Lenses, which will provide more capacity…
Read More » -
Reddit Rolls Out Ad Creation Updates, Including Generative AI Copy Suggestions
Reddit’s rolling out some new ad creation updates, including AI generated headline suggestions, custom asset cropping, improved bid management options, and more. First off, like all digital ad platforms, Reddit’s looking to integrate generative AI, with a new option that will enable you to generate ad creative options in-stream. As you can see in this example, with “Smart Headlines”, Reddit’s…
Read More » -
X Adds New ‘Adult Content’ Setting for Communities
As much as this may sound like a controversial shift towards less-than-savory adult content on X (formerly Twitter), it seems that the story is less salacious than it may have initially appeared. Earlier today, Bloomberg reported that X is rolling out a new feature that will enable users to create communities around adult content, by adding an “Adult Content” qualifier…
Read More »