Social media
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Google Tests Out New Shopping Discovery Elements, Including Generative AI for Product Search
Google’s testing out some new shopping elements to help refine your discovery process, including related style recommendations, body shape matching, and generative AI examples of what you’re after. Which could impact how people find products in the app, and potentially, how retailers display their products. First off, on style recommendations. Google’s adding a new gallery of images related to your…
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Reddit Announces New Data Partnership with Cision
Reddit has announced a new partnership with Cision, which will enable Cision users to examine Reddit data to find trend more in-depth trend insights. As explained by Reddit: “Cision provides a social suite that monitors public conversations about brands, topics, products, and campaigns. By accessing Reddit’s Data API, Cision can layer more rich and real-time insights into their suite of…
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YouTube Adds ‘Members Only Shorts’ to Help Drive Creator Subscriptions
YouTube has added another way to incentivize channel subscriptions with Members Only Shorts, enabling creators to share exclusive short-form content with their paying fans. As outlined in the video, creators will be able to select “Members Only” within the upload flow for their Shorts, adding a level of exclusivity to their uploads. Members Only Shorts will be displayed with a…
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YouTube’s Chief Product Officer Shares Notes on Thumbnail Testing and Generative AI Updates
Seven months after taking the role as YouTube’s Chief Product Officer, Johanna Voolich has provided some insights into her vision for the app, including new projects, the focus on generative AI, and more. Voolich shared her thoughts as part of a new interview series on YouTube, which will provide insight into its planning and development process, in order to help…
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LinkedIn Tests New Dedicated Video Feed
My capacity for social platform predictions remains undefeated, with another of my 2024 predictions now seemingly coming to life. Back in October, I wrote this about LinkedIn: “There are more and more virtual events being hosted in the app, and more video is being uploaded, but both are generally hard to discover, unless you’re following the right people and profiles…
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Pinterest Shares Insights into How to Optimize Social Platform Algorithms for Positive Engagement
Pinterest has shared a new overview of the “non-engagement signals” that it uses to refine its algorithms, and improve user experiences, in order to avoid going on direct engagement indicators alone. Because by focusing on explicit engagement signals, like Likes, comments, etc., that can lead to negative outcomes. As explained by Pinterest: “User engagement is a critical signal used by…
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Snap Announces Expanded Brand Safety Partnership With IAS
Snapchat’s looking to provide more assurance for advertisers via a new partnership with Integral Ad Science (IAS), which will see Snap work with IAS on a new brand safety reporting solution that’ll provide detailed insight into ad placement in the app. Though based on IAS’ initial assessment, it does seem like its safety thresholds may need to be ramped up…
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LinkedIn’s Rolling out Company Page Messaging to All Brands
After initially launching the functionality with some company pages last June, LinkedIn has confirmed that Pages Messaging is being rolled out to all businesses from this week. As you can see in this example, Pages Messaging adds a “Message” button to your company profile in the app, enabling visitors to more easily get in contact with your business. Company page…
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X Increases Group Chat Limit to 256 Members
The platform formerly known as Twitter has increased its group chat limit once again, with users now able to engage in private DM groups of up to 256 people. As per this post from X Engineer Enrique Barragan, the new limit will now enable an additional 56 people to join your maxed out DM groups. X has been working to…
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X Plans To Expand Access to Its Grok AI Chatbot Tool
X (formerly Twitter) is launching a new push to sign up more paying users, by expanding access to its Grok AI chatbot to all Premium subscribers, not just those paying for its top tier Premium+ package. Grok, which X launched back in November, is X’s answer to ChatGPT, with the system using X post data to power its responses, which…
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