Tech
TikTok launches Smart+, a new AI-powered ad tool that competes with Google's Performance Max and Meta's Advantage+, automating ad targeting and optimization (Digiday)
Digiday:
TikTok launches Smart+, a new AI-powered ad tool that competes with Google’s Performance Max and Meta’s Advantage+, automating ad targeting and optimization — TikTok’s cultural clout is undeniable, but the ad dollars? Not quite there — yet. — That’s where Smart+ comes in …
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