Social media
-
TikTok Announces New Ticket Sales Partnership with AXS
[ad_1] TikTok has announced a new partnership with ticket-seller AXS, which will enable TikTok users to purchase tickets to upcoming events in-stream, while also providing more options for artists looking to promote their shows. As you can see in this sequence, via the new AXS integration, TikTok users will be able to tap through to get more information about an…
Read More » -
YouTube Tests Subscription Sorting, Improved Upload Flow for ‘Members Only’ Shorts
[ad_1] YouTube’s looking to help users more easily find the latest content of most relevance to them, while it’s also making it easier for creators to publish Members-Only Shorts, as an added incentive. First off, YouTube’s testing a new “Most Relevant” display within the “Subscriptions” tab, in order to help users find the latest updates from the channels they’re most…
Read More » -
WhatsApp Adds ‘Chat Filters’ to Streamline Connection in the App
[ad_1] WhatsApp’s looking to help users stay on top of the latest messages and updates within their chats, with the addition of new “Chat Filters”, which will make it easier to find the most recent WhatsApp conversations in different categories. As you can see in this example, WhatsApp’s Chat Filters will now sort your D.M. discussions into: All – The…
Read More » -
Google Adds Generative AI Image Creation to Demand Gen Campaigns
[ad_1] Google’s adding generative A.I. into another element, with advertisers launching Demand Gen campaigns now able to create visuals for their promotions in-stream. Demand Gen campaigns enable brands to maximize the use of their video and image assets, by translating them into different Google ad formats, in order to enhance your reach and appeal with specific users. And now, you’ll…
Read More » -
Meta Looks To Help Instagram Influencers Create AI Bot Versions of Themselves
[ad_1] Yeah, I’m not sure why Meta thinks that virtual chatbot versions of famous people is a great vehicle for A.I. in its apps. Back in September, Meta unveiled its new in-stream chatbot experience, which enables users to interact with A.I. bots who respond “in the style” of various celebrities. Which has always struck me as an odd use of…
Read More » -
Meta To Remove Threads From Turkey Amid Investigation by Local Competition Regulator
[ad_1] Meta has announced that it will shut down Threads in Turkey as a result of an interim order issued by Turkish Competition Authority (T.C.A.) related to the sharing of data between Threads and Instagram. The order’s part of a broader investigation by the T.C.A. over potential anticompetitive behavior. Back in December the T.C.A. announced that it was examining Threads, which, given that it…
Read More » -
Threads Tests Recent Search Filter To Provide More Timely Results
[ad_1] This is interesting. Meta has confirmed that it’s testing a new Search sorting option on Threads, which will enable users to display search results in the app by Recent, so you can keep up with evolving discussions. As you can see in this example, posted by user Daniel Rodriguez, some users are now seeing a secondary sorting option for…
Read More » -
DoubleVerify Confirms Error in Its Reporting, Misrepresenting X’s Brand Safety
[ad_1] This seems odd. Today, ad measurement platform DoubleVerify has issued an apology for misreporting X’s brand safety measurement info for months within its client dashboard, which could have impacted ad spending in the app. As reported by Variety: “From Oct. 24, 2023, to March 14, 2024, DoubleVerify’s dashboard provided the wrong data for X to advertisers. In some cases,…
Read More » -
Instagram Adds Interactive Polaroid Frame for Coachella 2024
[ad_1] Instagram’s added a new Story sticker called “Frames” which “turns any photo into a Polaroid”, as part of an activation for Coachella 2024. As you can see in this example, the new option provides an alternative image style for your posts, which adds that retro Polaroid vibe within the app. Which you can actually get by using one of…
Read More » -
X Will Comply With Brazilian Censorship Demands After Opposing a Court Order
[ad_1] After taking a stand against Brazilian authorities over requests to censor X (formerly Twitter) users, Elon Musk and X Corp. have now agreed to comply with the demands, in the face of growing fines, and a potential ban of the app in the region. Earlier this month, X announced that the Brazilian authorities had issued a court order to…
Read More »