Social media
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TikTok Tests More Live Subscriber Perks to Incentivize Sign-Ups
TikTok is looking to expand its perks that live-streamers can offer to subscribers, with a range of new options now being tested in the app. TikTok first announced live subscriber perks two years ago, and has been steadily adding to them ever since. At launch, TikTok offered three subscriber perks: Subscriber Badges – A membership badge that’s displayed next to the…
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X Adds One-off API Access Expansions To Facilitate More Use Cases
In response to various requests from developers, X (formerly Twitter) is rolling out a new API access process, which will enable API subscribers to get an extra 10k posts within a certain threshold every month. As you can see in this example, subscribers will now have the option to pay a one-off fee to access more posts if they need.…
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TikTok Tests More Live Subscriber Perks to Incentivize Sign-Ups
TikTok is looking to expand its perks that live-streamers can offer to subscribers, with a range of new options now being tested in the app. TikTok first announced live subscriber perks two years ago, and has been steadily adding to them ever since. At launch, TikTok offered three subscriber perks: Subscriber Badges – A membership badge that’s displayed next to the…
Read More » -
X Adds New One-Off API Access Expansions to Facilitate More Use Cases
In response to various requests from developers, X (formerly Twitter) is rolling out a new API access process, which will enable API subscribers to get an extra 10k posts within a certain threshold every month. As you can see in this example, subscribers will now have the option to pay a one-off fee to access more posts if they need.…
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Pinterest Announces Trend Tips and an IRL Activation for Coachella 2024
Pinterest is heading to Coachella 2024, and to celebrate, it’s published some new data on expected Coachella trends, along with festival outfit inspiration for those preparing for the event. First off, on trends, Pinterest has shared a range of insights into user activity related to the music festival, which could help guide your festival look. As per Pinterest: “With tens…
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Google Announces New Ad Placement Partnership with Disney
Google has announced a new integration with Disney’s Real-time Ad Exchange (DRAX), which will enable Display and Video 360 advertisers to expand their campaigns to appear on Disney properties. Last year, Google announced that Display and Video 360 campaigns could be extended to Disney+, which marked the first stage of this new partnership. And now, Google advertisers will also be…
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YouTube Announces #WomenofYouTube Mentorship Program for Shorts Creators
YouTube has announced a new #WomenofYouTube Mentorship program, which is designed to “educate and uplift” female creators by partnering them with other women creators for coaching, advice, and general support. As explained by YouTube: “Through our creator-to-creator coaching framework, seasoned Shorts creators will lend their expertise to emerging talents in our YouTube Shorts Creator Community, fostering an environment of support,…
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YouTube Tests New Audience Filters for its Video Retention Stats
YouTube’s testing an update within its viewer retention charts in YouTube Studio, which will soon enable creators to dig into how different segments of their audience are engaging with their content. As you can see in this example, shared by YouTube creator expert Mario Joos, creators will soon be able to examine viewer retention based on: Subscribers and non-subscribers New…
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Threads Tests New Side-Swiping UI to Indicate Interest in Posts Displayed In-Feed
Finally, the Threads team is listening to me. Back in October last year, I posted this: Now, that’s pretty much exactly what Threads is testing, with a new feature that will enable you to swipe right or left to indicate whether you want to see more or less of this type of content in your feed. You can thank me…
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YouTube Experiments With Crowd-Sourced Corrections for Auto-Captions
YouTube’s looking to improve the accuracy of its auto-generated captions on video clips, by crowdsourcing corrections in-stream, which other viewers can then also upvote to endorse. As explained by YouTube: “To continue improving the captioning experience on YouTube, we’re experimenting with the ability for viewers on desktop to suggest corrections to auto-generated captions. This test will roll out on a…
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