Social media
-
TikTok Continues to Experiment with Generative AI Tools, Including New Voice Replication Process
While the major U.S. tech players continue to experiment with new uses for generative AI, China’s Bytedance is also making significant advances, which could end up giving TikTok and edge in AI usage, and driving new behaviors as a result of AI tools. The challenge, as most social apps have found, is there isn’t really a valuable, immediate use case…
Read More » -
YouTube Launches 2024 ‘AdBlitz’ to Showcase Super Bowl Campaigns
With the 2024 Super Bowl fast approaching, YouTube has launched its AdBlitz hub, where all the Super Bowl ads will be displayed before, during, and after the big game. YouTube’s AdBlitz, now in its 18th year, provides a showcase of all the Super Bowl ads, so that people can check out the creative approaches that top brands are taking to…
Read More » -
TikTok is Encouraging Some Creators to Post Videos in Landscape Format
Could TikTok be looking to get creators more aligned with the horizontal display format? The platform that popularized full-screen vertical videos is now seemingly pushing some creators towards horizontally shot content instead, according to screenshots posted by some users. As you can see in this example, posted by Jules Terpak (and shared by Matt Navarra), TikTok is offering some creators…
Read More » -
Meta Announces New Program to Share Data with Academic Researchers
Meta has announced a new research partnership with the Center for open Science (COS), which will provide COS analysts with selected, privacy-protected Facebook and Instagram engagement data, in order to facilitate research into behavioral and engagement trends. As per COS: “Meta is partnering with the Center for Open Science (COS) on a pilot program to share certain privacy-preserving social media data…
Read More » -
TikTok Shares Tips on How Brands Can Incorporate Humor Into Their Marketing
TikTok wants brands to try and be more funny, as a means to create more resonant messaging in the app. That’s the focus of the platform’s latest research insights, which look at what types of comedic approaches work on the platform, and how brands can tap into these to boost their clips. According to TikTok: Videos posted to the hashtags…
Read More » -
X Is Building a New Trust and Safety Center, Focused On CSE, Which Could Open Up Revenue Opportunities
I’ve got a bad feeling about this. Among X’s various moderation challenges with its reduced staff pool, child protection has become a key concern, with X CEO Linda Yaccarino set to appear before Congress next week to explain the platform’s ongoing efforts to combat child sexual exploitation (CSE) material. With that in mind, X has today reiterated its evolving strategies…
Read More » -
X Looks To Improve Content Moderation After Issues With AI Images and Bot Farms
Content moderation remains a major challenge on X, despite owner Elon Musk insisting that its crowd-sourced Community Notes are the key solution for combatting harmful content. Last week, AI-generated images of singer Taylor Swift being sexually assaulted by NFL fans gained huge traction on X, reaching over 27 million views, and 260,000 likes, before the originating account was suspended. Swift…
Read More » -
YouTube Tests Super Chat Likes to Incentivize Creator Donations
YouTube’s testing another way to incentivize live-stream donations, this time via Super Chat likes, which will enable other viewers to “like” a Super Chat within the stream. YouTube’s Super Chat, available in live-streams and Premieres, enable any viewer to purchase a Super Chat, or an animated Super Sticker, which is then highlighted with a different background color in the stream.…
Read More » -
Reddit’s IPO Could Be Coming in March, at a $5B Valuation
Reddit’s IPO is coming, reportedly as soon as March, but it won’t be in the $15 billion valuation range, as Reddit had originally targeted. Late last month, Business Insider reported that Reddit would be seeking a $15 billion valuation as part of its plans for its initial market offering, which, at the time, I noted was a crazy high price.…
Read More » -
YouTube Tests Super Chat Likes to Further Incentivize Creator Donations
YouTube’s testing another way to incentivize live-stream donations, this time via Super Chat likes, which will enable other viewers to “like” a Super Chat within the stream. YouTube’s Super Chat, available in live-streams and Premieres, enable any viewer to purchase a Super Chat, or an animated Super Sticker, which is then highlighted with a different background color in the stream.…
Read More »