Social media
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Report Finds X is Losing Ground as a News Source
Despite claims that X is becoming a more trustworthy source of news and information, social media users are relying on the platform less and less for such, with TikTok now a bigger source of news coverage in many regions. That’s according to the latest Reuters Institute Digital News Report, which looks at how people are accessing news content around the…
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TikTok Adds Commercial Music Library Integration for Adobe Express
TikTok has added another element to its integration with Adobe Express, with over a million copyright-free songs and sounds from TikTok’s Commercial Music Library now also available in the app. The update will make it easier for Abode Express users to create TikTok campaigns, from start to finish, by facilitating access to all of TikTok’s creation and analytics elements in…
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The 9 Defining Traits of the Modern B2B Marketer [Infographic]
Looking to prepare yourself for the next stage in your marketing career? This will help. LinkedIn recently partnered with Ipsos to dig into what the next generation of B2B marketing leaders will need to prioritize in order to maximize their future opportunities. The research, which incorporates feedback from 2,000 B2B marketing leaders, established nine core characteristics that will set marketers…
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YouTube’s Testing its Own Version of Community Notes
Oh, Elon Musk is going to love this. Today, YouTube has announced a new option that will enable users to add their own notes on videos to provide “relevant, timely, and easy-to-understand context”. In other words, Community Notes, YouTube is adding its own version of Community Notes, essentially the same as X, which will enable viewers to append their own…
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TikTok Will Enable Business to Create Their Own Virtual Characters
The next stage of digital marketing is coming to TikTok, with the platform’s new “Symphony” marketing management platform to include a new option that will enable brands to deploy virtual influencers to sell their products for them in the app. As you can see in this example, TikTok’s now moving to the next stage of its virtual influencers program, which…
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YouTube Expands Test of Chat Topic Sorting To Live Streams
After testing out AI summarized comment topics on regular uploads in the app, YouTube is now also trying out the same for live videos, with comments separated into topic groups during a stream. As explained by YouTube: “To help you more quickly understand and participate in the exciting conversations that happen via YouTube live chat, we’re experimenting with AI-generated live…
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Meta Delays AI Roll-Out in Europe Due To Data Usage Concerns
Meta’s all-out AI push has taken a hit, with the company forced to scale back its AI plans in Europe amid concerns around how it’s looking to fuel its AI models with user data, from both Facebook and Instagram. As reported by Reuters: “Meta will not launch its Meta AI models in Europe for now after the Irish privacy regulator…
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Instagram Tests Creator Insights Profile Performance Overview for Brands
Instagram’s adding another way to help creators establish partnerships with brands, this time via a new “Creator Insights” display on their profile, which provides a snapshot of their account performance over the last 30 days. As you can see in this example, posted by Becca Alves (and shared by Lia Haberman), now, selected creators have a new “Creator Insights” information…
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TikTok’s Rise as a Discovery Platform [Infographic]
While TikTok has become a key platform for entertainment, it’s also increasingly becoming a destination for discovery, with more and more people now turning to app to learn more about products, trends and more. Which could be an important consideration for your marketing efforts. Depending on your target market, TikTok may now be a key driver of interest, and as…
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X Launches Advanced Analytics for Premium Subscribers
X’s new and improved profile analytics element is here, with X Premium subscribers now able to access more specific insight into their performance, with data on total impressions, engagement rate, profile visits, video performance, link clicks and more. As you can see, the updated X analytics is built around a large new bar chart display that you can change to…
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