Social media
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YouTube Tests Subscription Sorting, Improved Upload Flow for ‘Members Only’ Shorts
YouTube’s looking to help users more easily find the latest content of most relevance to them, while it’s also making it easier for creators to publish Members-Only Shorts, as an added incentive. First off, YouTube’s testing a new “Most Relevant” display within the “Subscriptions” tab, in order to help users find the latest updates from the channels they’re most interested…
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WhatsApp Adds ‘Chat Filters’ to Streamline Connection in the App
WhatsApp’s looking to help users stay on top of the latest messages and updates within their chats, with the addition of new “Chat Filters”, which will make it easier to find the most recent WhatsApp conversations in different categories. As you can see in this example, WhatsApp’s Chat Filters will now sort your D.M. discussions into: All – The default…
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Google Adds Generative AI Image Creation to Demand Gen Campaigns
Google’s adding generative A.I. into another element, with advertisers launching Demand Gen campaigns now able to create visuals for their promotions in-stream. Demand Gen campaigns enable brands to maximize the use of their video and image assets, by translating them into different Google ad formats, in order to enhance your reach and appeal with specific users. And now, you’ll also…
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Meta Looks To Help Instagram Influencers Create AI Bot Versions of Themselves
Yeah, I’m not sure why Meta thinks that virtual chatbot versions of famous people is a great vehicle for A.I. in its apps. Back in September, Meta unveiled its new in-stream chatbot experience, which enables users to interact with A.I. bots who respond “in the style” of various celebrities. Which has always struck me as an odd use of A.I.…
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Meta To Remove Threads From Turkey Amid Investigation by Local Competition Regulator
Meta has announced that it will shut down Threads in Turkey as a result of an interim order issued by Turkish Competition Authority (T.C.A.) related to the sharing of data between Threads and Instagram. The order’s part of a broader investigation by the T.C.A. over potential anticompetitive behavior. Back in December the T.C.A. announced that it was examining Threads, which, given that it uses…
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Threads Tests Recent Search Filter To Provide More Timely Results
This is interesting. Meta has confirmed that it’s testing a new Search sorting option on Threads, which will enable users to display search results in the app by Recent, so you can keep up with evolving discussions. As you can see in this example, posted by user Daniel Rodriguez, some users are now seeing a secondary sorting option for search…
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DoubleVerify Confirms Error in Its Reporting, Misrepresenting X’s Brand Safety
This seems odd. Today, ad measurement platform DoubleVerify has issued an apology for misreporting X’s brand safety measurement info for months within its client dashboard, which could have impacted ad spending in the app. As reported by Variety: “From Oct. 24, 2023, to March 14, 2024, DoubleVerify’s dashboard provided the wrong data for X to advertisers. In some cases, the…
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Instagram Adds Interactive Polaroid Frame for Coachella 2024
Instagram’s added a new Story sticker called “Frames” which “turns any photo into a Polaroid”, as part of an activation for Coachella 2024. As you can see in this example, the new option provides an alternative image style for your posts, which adds that retro Polaroid vibe within the app. Which you can actually get by using one of many…
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X Will Comply With Brazilian Censorship Demands After Opposing a Court Order
After taking a stand against Brazilian authorities over requests to censor X (formerly Twitter) users, Elon Musk and X Corp. have now agreed to comply with the demands, in the face of growing fines, and a potential ban of the app in the region. Earlier this month, X announced that the Brazilian authorities had issued a court order to the…
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X Plans to Expand its Annual Fee for All New Accounts in Order to Combat Bot Sign-Ups
This is probably not a great sign for Elon Musk’s X project. Today, Musk has confirmed that X (formerly Twitter) is going to expand its one-off fee initiative for new X accounts, as a means to combat the “relentless onslaught of bots” in the app. Unfortunately, a small fee for new user write access is the only way to curb…
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