Social media
-
Threads Tests New ‘Recent’ Search Filter to Provide More Timely Results
This is interesting. Meta has confirmed that it’s testing a new Search sorting option on Threads, which will enable users to display search results in the app by “Recent”, so you can keep up with evolving discussions. As you can see in this example, posted by user Daniel Rodriguez, some users are now seeing a secondary sorting option for search…
Read More » -
DoubleVerify Confirms Error in its Reporting Which Misrepresented X’s Brand Safety
This seems odd. Today, ad measurement platform DoubleVerify has issued an apology for misreporting X’s brand safety measurement info for months within its client dashboard, which could have impacted ad spending in the app. As reported by Variety: “From Oct. 24, 2023, to March 14, 2024, DoubleVerify’s dashboard provided the wrong data for X to advertisers. In some cases, the…
Read More » -
X Will Comply with Brazilian Censorship Demands After Initially Opposing a Court Order
After taking a stand against Brazilian authorities over requests to censor X (formerly Twitter) users, Elon Musk and X Corp. have now agreed to comply with the demands, in the face of growing fines, and a potential ban of the app in the region. Earlier this month, X announced that the Brazilian authorities had issued a court order to the…
Read More » -
Instagram Adds New Interactive Polaroid Frame for Coachella 2024
Instagram’s added a new Story sticker called “Frames” which “turns any photo into a Polaroid”, as part of an activation for Coachella 2024. As you can see in this example, the new option provides an alternative image style for your posts, which adds that retro Polaroid vibe within the app. Which you can actually get by using one of many…
Read More » -
Meta’s Removing Threads From Turkey Amid Investigation by Local Competition Regulator
Meta has announced that it will shut down Threads in Turkey as a result of an interim order issued by Turkish Competition Authority (T.C.A.) related to the sharing of data between Threads and Instagram. The order’s part of a broader investigation by the T.C.A. over potential anticompetitive behavior. Back in December the T.C.A. announced that it was examining Threads, which, given that it uses…
Read More » -
Meta’s Bringing VR to the Classroom as Part of its Expanding Metaverse Push
Meta’s planning to launch a new program to help educators make use of VR within the classroom, as part of its next push steps towards making the metaverse a bigger part of everyday life. Which is still a long way off, but in order to get to that next stage, Meta needs to find more ways to normalize and democratize…
Read More » -
Meta’s Looking to Help Instagram Influencers Create AI Bot Versions of Themselves
Yeah, I’m not sure why Meta thinks that virtual chatbot versions of famous people is a great vehicle for A.I. in its apps. Back in September, Meta unveiled its new in-stream chatbot experience, which enables users to interact with A.I. bots who respond “in the style” of various celebrities. Which has always struck me as an odd use of A.I.…
Read More » -
X Incentivizes Brands to Sign up To Verified for Organizations
Not sure that this is a great sign for the viability of X’s subscription revenue plan. This week, X (formerly Twitter) launched a new offer for brands that are willing to pay to get a gold checkmark in the app, with equal ad credits to be added to accounts that sign up to the program. As you can see here,…
Read More » -
Meta Tests DMs on Threads via Instagram Inbox
Good news: You’ll soon be able to send DMs on Threads. Bad news: They won’t be via a dedicated Threads inbox. This week, Meta launched a new live test of DMs on Threads, with some users seeing a new “Message” CTA button on Threads profiles. As you can see in this example, shared by Chris Messina, the new Threads DM…
Read More » -
Meta Expands Its Tests of Generative AI Features
While more and more generative AI features are being added to social media apps every other week, I’m still yet to see a killer use case for AI in a social context. Sure, AI tools can help you create unreal images of yourself, or of totally imagined scenes, and that’s interesting as a novelty. But beyond that, is there really…
Read More »