Social media
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Research Finds Snap Campaigns Are Particularly Effective for Movie and TV Promotions
Snapchat is a valuable partner for entertainment promotion, with Snap campaigns increasing audience interest in new TV shows and movies by a significant margin, according to new data from Snap and Samba TV. Using Samba TV’s “tune in” reporting process, which examines how likely people are to watch a TV show, sporting event or movie after seeing relevant promotions, the…
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TikTok Announces Creative Performance Webinar for SMBs
Looking to freshen up your TikTok marketing knowledge ahead of the holiday push? This could help. TikTok has announced a new “Mastering Creative Performance” webinar for SMBs, in which it’ll showcase a range of insights, tips and tactics to help inform your TikTok branding approach. TikTok says that industry experts will share their knowledge and expertise during the event, guiding…
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TikTok’s Developing a New AI Chatbot Called Genie
With the AI race heating up, TikTok looks like it’s preparing to launch its own AI chatbot to Western users, based on a recent filing in the U.S. According to Semafor, TikTok has sought to trademark the name “Genie” for its coming AI chatbot tool, which would enable users to pose questions in-stream, and get immediate responses, among other functions.…
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TikTok Updates Option To Download Clips Without Watermark
TikTok’s added another element to its option that enables creators to download their videos without a TikTok watermark, which makes it easier to repurpose your short form video clips in other apps. As you can see in this screenshot, shared by Jonah Manzano, now, TikTok is prompting users to either save their video with a watermark, or “post to save…
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X Rejoins GARM To Reassure Ad Partners on Brand Safety
X continues to do all that it can to reassure ad partners of its brand safety efforts, this time by rejoining the World Federation of Advertisers’ ‘Global Alliance for Responsible Media’ (GARM), which is a coalition of online providers and brand partners that are dedicated “to address the challenge of harmful content on digital media platforms and its monetization via…
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TikTok Updates Option to Download Clips Without Watermark
TikTok’s added another element to its option that enables creators to download their videos without a TikTok watermark, which makes it easier to repurpose your short form video clips in other apps. As you can see in this screenshot, shared by Jonah Manzano, now, TikTok is prompting users to either save their video with a watermark, or “post to save…
Read More » -
X Rejoins GARM to Reassure Ad Partners on Brand Safety
X continues to do all that it can to reassure ad partners of its brand safety efforts, this time by rejoining the World Federation of Advertisers’ ‘Global Alliance for Responsible Media’ (GARM), which is a coalition of online providers and brand partners that are dedicated “to address the challenge of harmful content on digital media platforms and its monetization via…
Read More » -
EU Commission Says Meta’s Ad Free Subscription Offering Violates DMA
Meta’s plan to offer EU users a way to opt out of ads, and associated data tracking, in compliance with evolving EU laws, could end up costing it a heap in penalties. Today, the EU Commission has ruled that Meta’s ad-free subscription plan fails to comply with the Digital Markets Act (DMA), which aims to give European social media users…
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Meta Switches AI Labels From ‘Made with AI’ to ‘AI Info’ Tag
Meta’s making a slight tweak to its “Made with AI” labels, in order to clarify confusion around what, exactly, these indicators mean when displayed in-stream. Apparently, some Facebook and IG users have been less than pleased that their uploads have been tagged as “Made with AI”, when they’ve only used digital tools for slight re-touching. As such, Meta’s now revised…
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TikTok Announces Creative Performance Webinar for SMBs
Looking to freshen up your TikTok marketing knowledge ahead of the holiday push? This could help. TikTok has announced a new “Mastering Creative Performance” webinar for SMBs, in which it’ll showcase a range of insights, tips and tactics to help inform your TikTok branding approach. TikTok says that industry experts will share their knowledge and expertise during the event, guiding…
Read More »