Social media
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X Tests Communities Quick Link in Bottom Nav Bar
I remember when Twitter was extremely hesitant to add too many options to the bottom bar in the app, and even flip-flopped on whether to give “Moments” its own quick link because it was potentially too cluttered. Evidently, X is not of the same mind, because it’s now experimenting with another bottom bar shortcut, this time for Communities. As you…
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Meta Verified Users Can Now Restrict DM Requests to Other Paying Users Only
After testing it out over the last year, Instagram will now enable all Meta Verified subscribers to restrict their DM requests to other verified users only, adding another perk for paying users. As you can see in this screenshot, shared by app researcher Radu Oncescu, verified IG profiles now have the option to restrict their message requests to verified users…
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Snapchat Shares New Data on Ad Campaign Performance
Snapchat has published a new study into the variance in impact of branding and direct response campaigns, and which actually drives more direct sales activity in the app. The study, based on insights from TransUnion and Dentsu, examines how the varying focus of campaigns changes their eventual results, based on over three years of data from 36 advertisers across different…
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YouTube Rolls Out In-App Games to More Users
After testing it out with selected users over the past eight months, YouTube has now launched its new “Playables” in-app games offering to more users in the U.S., U.K., Canada and Australia, with over 75 basic mobile games now available in the app. Yes, you can now play games in the YouTube app, which YouTube’s hoping will be another way…
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TikTok Launches Management Platform for Creators
TikTok has launched a new dashboard where creators will be able to manage all aspects of their TikTok presence, including video uploads, editing, performance analytics, and more. Called TikTok Studio, the new platform is an updated version of its Creator Center platform, which enables creators to manage their TikTok presence on desktop. As you can see in these example screens,…
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Snapchat Announces Voter Awareness Initiatives Ahead of EU Elections
With the European General Elections coming up next month, Snapchat has announced some new initiatives to encourage civic participation among EU residents. Which could be especially important this year, because for the first time, Belgium and Germany are lowering their voting age to 16, joining Austria, Malta and Greece in expanding a say to younger citizens. Voting is also compulsory…
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TikTok Publishes Guide on Olympics and World Cup Tie-In Campaigns
The Olympics is coming up in just a few months time, and TikTok’s taking the opportunity to help marketers prepare their Olympic tie-in campaigns, with a new, 19-page “Summer of Sports” guide, designed to showcase the opportunities of the big event. Though TikTok can’t actually mention the Olympics, or FIFA World Cup, within its guide, due to anomalies in the…
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Instagram Could Give Users Optional Access To Experimental Features
Would you be interested in testing out upcoming IG features ahead of time? You may soon have the option, with a new “Early Access” menu item now being tested in the back-end code of the app. As you can see in this screenshot, shared by app researcher Alessandro Paluzzi, Instagram is working on a new “Early access to features” option,…
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Instagram Experiments With Engaging With Trending Memes
Instagram’s keen to tap into the power of participatory content, as an avenue to get more people posting more often, this time via popular memes, and making them easier to interact with in the app. As you can see in this screenshot example, posted by app researcher Radu Oncescu, Instagram’s working on a new Memes option within its Reels editing…
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Snap Provides Overview of Its Evolving Ad Tools
In Q4 last year, Snapchat’s performance looked pretty bleak, with lower-than-expected ad growth, and higher-than-anticipated costs, leading to job cuts, funding reductions, projects shelved, etc. But in Q1 this year, Snap shares bounced back, based on increased ad performance, re-focused businesses opportunities, and a major new push on SMBs. That final point resulted in the number of SMB advertisers jumping…
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