Social media
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New Report Suggests X Usage Has Declined 30% Year-Over-Year
Another day, another third party report showing that X usage is in decline. Today, Edison Research has published its annual Infinite Dial report, which provides a snapshot of media trends, based on a survey of over 1,000 people in the U.S. aged 12 and older. Which, of course, is only a small fraction of the total population, but the Infinite…
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Meta Adds New Insight and Targeting Options for Advantage+ Shopping Campaigns
Meta has added a new audience insight and targeting option within its Advantage+ Shopping Campaigns which will enable you to target people that have shown an interest in your products or services, but have not yet made a purchase. As you can see in this example, posted by digital ads expert Jon Loomer, now, you can separate out engaged customers…
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Instagram Shares Tips To Help Create More Standout Stories
Looking for ways to improve engagement with your Instagram Stories? This might help. Today, Instagram has provided an expanded overview of tips and tricks for Stories, which don’t reveal any new features, but do provide some interesting notes to consider in your creative process. The overview includes five presentation tips, and a couple of sharing notes, which could enhance your…
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Will AI Tools Take the ‘Social’ Out of ‘Social Media’?
The growth of generative AI content has been rapid, and will continue to gain momentum as more web managers and publishers look to maximize optimization, and streamline productivity, via advanced digital tools. But what happens when AI content overtakes human input? What becomes of the internet when everything is just a copy of a copy of a digital likeness of…
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Global Internet Access and Usage [Infographic]
Did you know that only 42% of people in South East Asia have access to the internet? Or that only 34% of those in Africa are able to regularly go online? While the internet is a way of life in many regions, it’s still not widely available to all, which leads to economic disparity, reduced literacy, limited educational opportunities, and…
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TikTok Expands Science-Based STEM Feed To European Users
TikTok has announced that it’s expanding its science-based STEM feed in the app, which will see the platform broaden its slate of educational content, with a specific focus on younger users. TikTok originally launched its STEM feed to U.S. users last March, but now, it’s also bringing it to European audiences as well. As explained by TikTok: “Starting in the…
Read More » -
Global Internet Access and Usage [Infographic]
Did you know that only 42% of people in South East Asia have access to the internet? Or that only 34% of those in Africa are able to regularly go online? While the internet is a way of life in many regions, it’s still not widely available to all, which leads to economic disparity, reduced literacy, limited educational opportunities, and…
Read More » -
TikTok Expands Science-Based STEM Feed to European Users
TikTok has announced that it’s expanding its science-based STEM feed in the app, which will see the platform broaden its slate of educational content, with a specific focus on younger users. TikTok originally launched its STEM feed to U.S. users last March, but now, it’s also bringing it to European audiences as well. As explained by TikTok: “Starting in the…
Read More » -
New Report Suggests That X Usage Has Declined 30% Year-Over-Year
Another day, another third party report showing that X usage is in decline. Today, Edison Research has published its annual Infinite Dial report, which provides a snapshot of media trends, based on a survey of over 1,000 people in the U.S. aged 12 and older. Which, of course, is only a small fraction of the total population, but the Infinite…
Read More » -
Meta Adds New Insight and Targeting Options for Advantage+ Shopping Campaigns
Meta has added a new audience insight and targeting option within its Advantage+ Shopping Campaigns which will enable you to target people that have shown an interest in your products or services, but have not yet made a purchase. As you can see in this example, posted by digital ads expert Jon Loomer, now, you can separate out engaged customers…
Read More »